“Our business is an international hospitality company that develops hotels, restaurants and retail, but as our name implies, our real mission is cultivation: each of Artfarm’s projects comes to life in response to the specific local culture and customs of its site. These locations choose us, each promising a whole new set of conditions, each offering up a fresh opportunity to pursue our raison d’etre of cultivating community, conversation and connections between people in the places where we work around the world.
Artfarm projects evolve organically, hewing not to familiar hospitality industry formulas but to moments of inspiration and via local information, deep research and even deeper relationships with the people who love and live in the places where we go. There is no standardization in the world of Artfarm. No two projects are alike. This made-from-scratch-every-time approach allows us to develop supremely individual, welcoming, convivial places where fine art and wonderful food – the stuff of life – combine as catalysts for pleasure in togetherness. To some, this lack of predictability and commitment to rich detail make Artfarm properties ‘luxury lifestyle’ projects. But to us, great art in tandem with honest, delicious, enlightened seasonal cooking and enchanting lodgings are not luxuries; they are essentials.”
Iwan and Manuela Wirth
Image credit: Manuela and Iwan Wirth at Hauser & Wirth Somerset. Courtesy Hauser & Wirth. Photo: Sim Canetty-Clark.